VS Pack 2027
VS Pack is a premium, biennial trade show in Cognac, France, focused on packaging innovation for the wine and spirits sector. The 14th edition runs from 7 to 9 December 2027 at the Parc des Expositions. It gathers packaging manufacturers, contract packers, design and communication agencies, and related service providers, offering them direct contact with qualified buyers and international visibility. The exhibition features a three‑day conference programme covering innovation, sustainability, legal issues and market trends. Highlights include the SpiriPack awards for market‑ready packaging innovations and the FreePack Spirit contest, a student‑focused design competition run with INDP. Attendance is free for visitors who register, and the event is organized by Atlanpack, the Nouvelle‑Aquitaine graphics and packaging cluster. VS Pack aims to foster networking, business development and knowledge exchange across the wine‑spirit packaging ecosystem.